They are just that for most nonprofits and they should be inviting the visitor to actually knock on the door, wanting to come in and stay awhile, as this article from Nonprofit About.com reports.
An excerpt.
“Even after reading about it, I don't understand a Weibull Distribution and really don't even care. But the latest news from Jakob Nielsen's wonky Alertbox is still very useful when trying to figure out how to keep your visitors on your webpages long enough to count.
“Visitors don't stay very long...period.
“It turns out that the average webpage visitor stays less than a minute. But, if the reader finds your webpage "valuable," he or she may stay longer. What counts are the first 10 seconds! That's when we "triage" the information and make a snap decision about its value to us.
“Once the webpage survives the 10 second mark, it's likely your reader will hang around a bit, at least for another 20 or 30 seconds. If they stay beyond that, they might even hang out there for a couple of minutes or more.
“Why is this important? Turns out that search engines love high quality webpages that keep readers around. The longer they stay, the higher your page is likely to rank in a search.”
About
- David H. Lukenbill
- I am a California native, married, we have one daughter and live close to the American River with two cats and all the wild critters we can feed. I am a management consultant to nonprofit organizations and have an Associates of Arts degree in Administration of Justice from Sacramento City College, a Bachelor of Science degree in Organizational Behavior from the University of San Francisco and a Master of Public Administration degree, also from the University of San Francisco.