Fundraising Strategies

The bottom-line in any effective fundraising strategy is communication.

Communicating with your donor community, communicating with the larger community, communicating what it is about your mission that is important and how you are fulfilling it, and this article from Communications Magazine is excellent.

An excerpt.

“You’ve done your homework. You know your pitch. You believe in your mission, and understand the reasons donors give your organization. Even so, you may feel that your fundraising has plateaued… that you’re stuck in a rut or missing out on key giving opportunities. Many times, you may simply feel a sense of malaise – that no matter how much you try, you aren’t leveling up.

“Today, we offer you nine great ideas for powering back on, and taking your fundraising game to a whole new level:

“1. Turn off the Computer and Pick up the Phone

The next time you are getting ready to send out an e-mail, I want you to stop – turn off the computer – and pick up the phone. Instead of e-mailing that donor, prospect, board member or community leader, pick up the phone and call. It’s far more personal and has lasting positive effects on the relationship.

“2. Join a New Networking Organization

Running out of new people to talk with about your organization? Join a new networking group. It could be a local chamber of commerce, the Kiwanis club, your college alumni association, a business group… whatever it is, join and start going to meetings to connect with more people.

“3. Jump on Social Networks with Renewed Vigor

You may have started that Twitter account, LinkedIn Group or Facebook company page with the best of intentions, but as time went on, your interest may have waned, you got discouraged, or simply stopped participating. Now is the time to reengage!

“4. Listen to Your Staff and Volunteers

When was the last time you asked for – and listened to – new fundraising ideas from your staff and volunteers? Get them into the room and ask them for ideas: What should we try? Who should we talk to? What can I do to help you?

“5. Take Your 5 Smallest Donors Out to Lunch

Everyone takes their biggest donors out to networking lunches – and you should too – but have you thought about taking your 5 smallest donors out to lunch? You know, those old ladies who give $50 a year to your annual appeal or those young professionals right out of college who give $25 because they saw an ad for your organization online? Call ‘em up, take ‘em out to lunch, and see what motivates them to give. Maybe they could give more? Maybe they have friends who would want to give? Maybe they will just be shocked that you called… It was only $25 after all!”