Wednesday, November 2, 2011

Social Entrepreneurship

It can—and perhaps already has—become somewhat of a trendy obsession, as this article from the Nonprofit Quarterly explains.

An excerpt.

“How to thrive in turbulent times, improve organizational sustainability, and generate significant social impact are crucial questions currently confronting many nonprofit leaders and boards. There appears to be an answer within reach, and its formula is as simple as it is powerful: you and your agency need to become more entrepreneurial.

“Over the last ten years, the fascination with and interest in social entrepreneurship seem to have grown exponentially. Today, this concept has positioned itself at the very heart of discussions about the future and evolution of the nonprofit sector, as a number of nonprofit executives have “embraced social entrepreneurship as a model of management.” There are several reasons behind this fast development, and I want to mention two in particular.

“First, despite the many constructive and positive impacts created by nonprofit organizations both locally and nationally, there exists a looming fear that our current efforts are not reaching far enough fast enough, and that traditional ways of addressing community needs and social issues lack the transformational capacity to deal with many of today’s complex and new social problems. In other words, the search is on for a new paradigm—a “game-changer”—based on fresh and different ways to create systemic change.

“Second, corresponding with this search for novel and innovative ways to deal with social issues, a new generation of philanthropists and institutional donors has been eager to promote the idea that the key to solving all sorts of pressing social predicaments is to be found in business principles and practices. As the story goes, the challenges and perceived inefficiencies of our current approach to social problems will, as Forbes.com described it, “ultimately be properly managed, or maybe even solved, when desperate governments and NGOs finally surrender their ideologies and tap the private sector for help.”

“Social entrepreneurship has united these two ideas to form a powerful fusion from which a new approach is indeed emerging, one that is backed by high-profile advocates like Bill Clinton and Nobel Peace Prize–winner Muhammad Yunus. The nonprofit literature has also noted that the means and tactics of social entrepreneurship and social enterprise “[are] being accorded a status of—if not quite a panacea—then at least a significantly important emergence in the societal management of key social needs.

“Despite the tremendous energy and excitement surrounding social entrepreneurship, many nonprofit practitioners find it a highly elusive and difficult topic. I believe that one of the fundamental reasons behind this elusiveness lies within the social entrepreneurship phenomenon itself. More specifically, in contrasting what is being said with what we know about this phenomenon, I have started to believe that in many aspects social entrepreneurship is a fetish, an object of desire—more important for what it symbolizes than for its substance and applicability to nonprofits. My purpose here, then, is to discuss some of these symbolic properties and illustrate what makes them powerful, but also what makes them problematic.

“Social Entrepreneurship as Dream Catcher

“What exactly does it take to be more (socially) entrepreneurial? Given the praise for the concept and the frequent calls for a more entrepreneurial nonprofit sector, one might think this basic and crucial question has an obvious answer, which is why it is almost ironic that one of the few areas of agreement in this field is that there is no agreement about how to define or operationalize social entrepreneurship. But rather than undermining its legitimacy, this lack of precision has only added to the mystique and power vested in the social entrepreneurship phenomenon. Absent any right or wrong way to conceptualize social entrepreneurship, it has transcended into a shape-shifter that can take on almost any form—or, as Humpty Dumpty formulated it: “When I use a word, it means just what I choose it to mean—neither more nor less.” This becomes evident when one considers the vast number of activities that all manage to fit under the social entrepreneurship conceptual umbrella, ranging from seemingly vague efforts to be more “creative,” “innovative,” and “bold” to more targeted strategies such as the application of business/market principles or the creation of earned income–generating programs. As a consequence, there is a huge smorgasbord of options and recommendations from which nonprofits can pick and choose.

“The obvious problem with this Humpty Dumpty aspect of social entrepreneurship is that a concept that means everything means nothing, and therefore has virtually no utility for practitioners.”

Tuesday, November 1, 2011

Innovation

There are several books that influence both the nonprofit and forprofit sectors, providing valuable guidance to each and The Innovators Dilemma is one, noted for the impact it had on Steve Jobs in this article from Harvard Business Review.

An excerpt.

“In the lead up to today's release of the Steve Jobs biography, there's been an increasing stream of news surrounding its subject. As a business researcher, I was particularly interested in this recent article that referenced from his biography a list of Jobs's favorite books. There's one business book on this list, and it "deeply influenced" Jobs. That book is The Innovator's Dilemma by HBS Professor Clay Christensen.

“But what's most interesting to me isn't that The Innovator's Dilemma was on that list. It's that Jobs solved the conundrum.

“When describing his period of exile from Apple — when John Sculley took over — Steve Jobs described one fundamental root cause of Apple's problems. That was to let profitability outweigh passion: "My passion has been to build an enduring company where people were motivated to make great products. The products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It's a subtle difference, but it ends up meaning everything."

“Anyone familiar with Professor Christensen's work will quickly recognize the same causal mechanism at the heart of the Innovator's Dilemma: the pursuit of profit. The best professional managers — doing all the right things and following all the best advice — lead their companies all the way to the top of their markets in that pursuit... only to fall straight off the edge of a cliff after getting there.

“Which is exactly what had happened to Apple. A string of professional managers had led the company straight off the edge of that cliff. The fall had almost killed the company. It had 90 days working capital on hand when he took over — in other words, Apple was only three months away from bankruptcy.

“When he returned, Jobs completely upended the company. There were thousands of layoffs. Scores of products were killed stone dead. He knew the company had to make money to stay alive, but he transitioned the focus of Apple away from profits. Profit was viewed as necessary, but not sufficient, to justify everything Apple did. That attitude resulted in a company that looks entirely different to almost any other modern Fortune 500 company. One striking example: there's only one person Apple with responsibility for a profit and loss. The CFO. It's almost the opposite of what is taught in business school. An executive who worked at both Apple and Microsoft described the differences this way: "Microsoft tries to find pockets of unrealized revenue and then figures out what to make. Apple is just the opposite: It thinks of great products, then sells them. Prototypes and demos always come before spreadsheets."

“Similarly, Apple talks a lot about its great people. But make no mistake — they are there only in service of the mission. A headhunter describes it thus: "It is a happy place in that it has true believers. People join and stay because they believe in the mission of the company." It didn't matter how great you were, if you couldn't deliver to that mission — you were out.”

Monday, October 31, 2011

Cause Marketing

It is a trend that even small grassroots nonprofits can become involved in, and this article from Nonprofit About.com is a good overview.

Even though I share the same skepticism about cause marketing as the article's author, for some nonprofits it is a natual fit and should be utilized.

An excerpt, with links at the jump.

“In what seems another life, I once taught a course about the history of American Consumerism. Although I tried not to turn the course into a rant about runaway consumerism and big business, I'm afraid it was pretty tough.

“As cause marketing came on the scene, I was cautious and reluctant, not sure anything good could come out of this "collusion" of cause and companies.

“However, if there was a battle to hold the line on cause marketing, it is clear that it has been lost. And maybe that is just as well. After all, if we want companies to be responsible (CSR), then it's hard not to accept cause marketing as part of the CSR mix.

“Plus, nonprofits and businesses have proved themselves to be very adept at blending marketing and causes. Causes have welcomed the promotional power that they otherwise would not have, and companies enjoy the "halo" affect for their products.

“What we reluctant cause shoppers can do is keep tabs on the trends, point out the differences between good cause marketing and bad, and push the field to more inclusiveness where small, local organizations have just as much of a shot at landing a business partner as do better branded, national nonprofits.

“Here are the trends that seem to dominate today's cause marketing scene:

“Trend #1: Growth

“The trend for cause marketing is definitely up and rosy. Cone Communications recently released the results of a global survey that found that consumers everywhere are on board:

• 81% of consumers around the world want companies to address key social and environmental issues; 93% say companies should go beyond just legal compliance to operate responsibly; and 94% expect companies to analyze and evolve their businesses to make their impact as positive as possible.”

Thursday, October 27, 2011

Fundraising 2011

It has been a challenging period for nonprofit fundraising, so this article from Nonprofit About.com is a good overview of what some of the current research is telling us.

An excerpt, with links at the jump.

“I'm swearing off watching the stock market daily. I've decided to check in on my investments only once a month or so. I may even wait until the end of the year. That's because I'm getting a bad case of motion sickness watching the gyrations of the financial markets.

“Unfortunately, nonprofits can't ignore the fundraising tickers for their own organizations, nor for the sector as a whole. As dizzying as it sometimes seems, tracking the trends is part of the planning that must go on, whether it's for your end-of-year fundraising campaign, or looking out to 2012 and beyond.

“Over the past few weeks we've had a mountain of data come in via at least three surveys that leave us wondering what the trends really are.

“First up was the Nonprofit Research Collaborative's Nonprofit Report for Summer/Early Fall 2011. The Philanthropy Journal has a good summary of that survey, the upshot of which is that the fundraising climate is still tough.

“According to this survey, 44% of the nonprofits surveyed reported raising more in the first half of 2011, 20% raised less, and 25% raised the same amount. These figures are pretty close to the same figures for 2010, but are dramatically down from before the Great Recession.

“This week, the Chronicle of Philanthropy released an extensive survey of its Philanthropy 400. The list is made up of the 400 organizations that raise the most from private sources and are considered a bellwether for whence the sector goes. The Philanthropy 400 groups raise almost $1 of every $4 donated to charities in the US.

“The top 400 organizations did increase their donations by a median of 4.7% in 2011, much better than the 3.5% in 2010. However, that increase did not come close to overcoming the 11% decline they experienced in 2009. All in all, the report was pretty gloomy.”

Wednesday, October 26, 2011

Book Review. Giving 2.0

This is a petty good review of a new book, Giving 2.0: Transform Your Giving and Our World, by Laura Arrillaga-Andreessen, which makes it sound worth a read and I have ordered it so will let you know what I think after I get a chance to take a look at it.

The review is from Nonprofit About.com.

An excerpt.

“Laura is well positioned to overview the current state of charitable giving and has played many roles within it...from founding a nonprofit to setting up family foundations to volunteering and meeting a wide range of givers, industry insiders, and social ventureneers of all types.

“Laura also understands the hearts of charitable people, no matter what their resources, pedigree, age, or position on the economic ladder. We all want the same things...to help, to make a difference, to bequeath a better world to our children.

“What I liked especially about Laura's book is that it fully engages with the web 2.0 world. It's hard to remember that this new world of online everything is only about a dozen years old. Yes, we were finding our way around it, in what now seem like unbelievably awkward ways, back in the 90s (remember paying by the minute to access the web through AOL?), but the online world as we now glide around it is relatively new.

“As the web has blossomed, so has the charitable world. Now nonprofits almost always have websites, and the number of giving "gateways" has grown to dozens from just a few only recently. It can be confusing for all of us, even as we love the variety and multitude of opportunities to give back.

“Laura takes all of that into account, addressing both traditional ways of planning and executing one's charitable giving and also how to do so using the tools of the online world.”

Tuesday, October 25, 2011

Peter Senge’s Work

I first encountered his works through his magisterial book, The Fifth Discipline: The Art & Practice of The Learning Organization, and recently purchased the 2006 revised edition, along with his 2008 book, The Necessary Revolution: How Individuals And Organizations Are Working Together to Create a Sustainable World, and my admiration for his work continues to grow.

If you are a nonprofit leader who has been exploring the discipline of organizational development—and if you aren’t, you should be—then he is one thinker whose work you should become familiar with; and for a wonderful conversation between two truly great organizational thinkers, I suggest getting a copy of Leading in a Time of Change: A Conversation with Peter F. Drucker & Peter M. Senge.

From Senge’s 2008 book, an excerpt:

“three guiding ideas [that] stand out as essential for creating a more sustainable future.”

1. There is no viable path forward that does not take into account the needs of future generations. The term sustainability is widely used to express the need to live in the present in ways that do not jeopardize the future….

2. Institutions matter. Today’s world is shaped not by individuals alone, but by the networks of businesses and governmental and nongovernmental institutions that influence the products we make, the food we eat, the energy we use, and our responses to problems that arise from those systems…

3. All real change is grounded in new ways of thinking and perceiving. As Einstein said: “We can’t solve problems by using the same kind of thinking we used when we created them.”… (pp. 9-10)