It is generally something that is utilized only by large nonprofits, but has great relevance for small organizations with tight organizational structure and controls.
This article from Contributions Magazine examines what you need to do to start.
An excerpt.
“More and more organizations are using bequest societies to promote their bequest programs.
“In essence, a bequest society is simply a way to encourage and thank donors for their willingness to support your organization by naming you in their will.
“Creating a name
“Typical names for bequest societies include The Heritage Society, The Legacy Society, or even, more simply, The Bequest Society. Any of these are fine. However, you may want a name that accentuates your organization’s history or even a past bequest donor. For example:
• The 1914 Society: The organization’s incorporation date
• The Broad Street Society: Location of the facility
• The William Jones Society: Founder of the organization
“Some other names we’ve come across include: The Path Finders, Lamplighters Guild, The Circle of Concern, Dream Builders, and Friends for Life.
“The bequest society brochure
“A well-done brochure introducing your bequest society will often serve as your best means of communication with prospects. The brochure should include your case for support (or an abridged version of it); some brief, interesting history of your organization; and a return card allowing donors to request more information or notify you of their intent to leave a bequest.
“Make sure your inaugural publication has a shelf life of one to two years since you’ll often want to use it as a “leave-behind” piece for visits with potential donors.
“In your brochure, you’ll want to include the following:
1. Your bequest society’s name
2. How to make a bequest to your organization
3. Whom to contact for more information
4. A way for the reader to respond (postcard, self-addressed envelope)
5. An invitation to join the society (sometimes this is forgotten!)
“You may also want to include a brief letter from your president or executive director introducing the brochure and the new program.
“Your brochure needn’t be as elaborate, provided it includes the five key components we cited above.”
About
- David H. Lukenbill
- I am a California native, married, we have one daughter and live close to the American River with two cats and all the wild critters we can feed. I am a management consultant to nonprofit organizations and have an Associates of Arts degree in Administration of Justice from Sacramento City College, a Bachelor of Science degree in Organizational Behavior from the University of San Francisco and a Master of Public Administration degree, also from the University of San Francisco.