Online fundraising is a great tool, but still is far outpaced by the old school method of direct mail, as this post from About.Com: Nonprofit Charitable Orgs reveals.
An excerpt.
“Multichannel giving has become a hot topic among fundraisers, with most of us assuming that we must fundraise through all available channels to reach our modern, multi-generational, and multi-tasking donors.
“The latest survey by Blackbaud helps unravel the clues about multichannel donors a bit more.
“Here's what I got from Blackbaud's recent survey:
• Nonprofits have generally embraced multi-channel fundraising as an objective.
• However, donors actually don't practice multi-channel giving as much as we might have thought. They typically give through one channel--direct mail.”
About
- David H. Lukenbill
- I am a California native, married, we have one daughter and live close to the American River with two cats and all the wild critters we can feed. I am a management consultant to nonprofit organizations and have an Associates of Arts degree in Administration of Justice from Sacramento City College, a Bachelor of Science degree in Organizational Behavior from the University of San Francisco and a Master of Public Administration degree, also from the University of San Francisco.