Monday, June 20, 2011

Fundraising

The tendency of many organizations which are primarily government funded is to remain complacent about the need to be creative and innovative in raising money, something all nonprofit organizations need to do on a regular basis (and there is plenty of money out there, note: individual, foundation and corporate giving went up to $290.89 billion in 2010 from $280.3 billion in 2009) rather than, as the article from the Sacramento Bee notes about this well-known local program, just beginning:

“One example is the agency's first private home fundraiser, which former California Arts Council head Muriel Johnson hosts Wednesday. Proceeds will go to SMAC's Cultural Arts Award program. Another fundraising event is planned for October.

"This is our first event like this and we're planning on doing more fundraising and more revenue-generating," Halpern said.”