Saturday, August 14, 2010

Social Marketing

The fact that nonprofits are leading in the use of this new tool makes sense as the social aspect of charitable work is obvious while that of corporate work is usually not.

The Nonprofit Quarterly Newswire reports.

An excerpt.

“How many times have you heard people say, "Think of all charities can learn from the corporate world?" Now, it appears that nonprofits might have something to teach their for-profit marketing counterparts. According to a survey from the University of Massachusetts Dartmouth Center for Marketing Research, charities are outpacing large and small businesses in adopting social marketing.

“Findings reported in eMarketer show that as of 2009, 97 percent of large charitable organizations surveyed were using some form of social media. That compares with only 80 percent of companies in the Inc. 500, a list of the fastest-growing private companies in the U.S., who say they are social media users.”