Wednesday, August 4, 2010

Raise Money Quick

A very nice article from Blue Avocado on how to raise money in a hurry when you need to.

An excerpt.

“Sometimes you need to raise funds in a hurry. It's easy to think, "We should have established a fundraising plan earlier!" That may be true, but it doesn't help now. Here are some ways to raise modest funds in a pinch. Because institutions like foundations, government, and service clubs typically take more than a month to make funding decisions, your best bet to raise money in 30 days usually involves asking individuals for donations.

“Each of these techniques can raise a lot or a little depending on who is doing the organizing. For example, a house party in one organization can raise $500 in one evening, while in another it can raise $100,000. In either case, the amount raised is likely to be a significant help towards whatever financial situation you are facing. Every technique is one we have seen first-hand to be effective.

“1. Have a phone-a-thon three days in a row, Monday through Wednesday of one week. Get all the board members to gather at the organization's office (or one of their offices) at 5 pm. Practice how you're going to ask for donations on the phone. Provide pizza or refreshments and make a party of it -- a little food and drink can go a long way in supporting the right atmosphere for fundraising. Divide up the lists of members, donors, clients, patrons, neighbors, or whatever other lists you have. Call them. Take a break every 45 minutes to swap stories. Go home at 7:30.

“2. Together, a board member and the executive director can ask government, foundation, and corporate funders to renegotiate grant and contract agreements. Everyone knows the economy is in turmoil -- it won't be a surprise to your funders if your grants, contracts, and donations are down. Ask for a meeting, for example, with a county funder, and see whether they would be willing to have you provide fewer shelter nights or fewer senior meals, without reducing your contract payment. Tell a foundation funder that the grant they gave you to hire a second librarian needs to be spent just to keep the first librarian. Many funders appreciate the significance of board leadership on these matters, and remember: obtaining an agreement for a lower amount of services for the same money is often as good as getting more money.

“3. Send out a 2-page letter to your members, volunteers, and donors. Explain that you are on a 30-day fundraising campaign and ask for a donation. If you can, follow up with phone calls.”