Monday, August 9, 2010

Selling Resale for Nonprofits

A lot of nonprofits have thrift stores—a great example of social enterprise—and driving customers to them is always challenging.

Here is a story from the Fort Worth Business Press that reveals an innovative method.

An excerpt.

“Four resale shops of nonprofit organizations in Fort Worth will show off their best merchandise while raising funds to provide services and programs for people in need during the Nonprofit Resale Road Trip Aug. 13-14.

“Participating organizations are Goodwill Industries of Fort Worth, the Junior League of Fort Worth, SafeHaven of Tarrant County and YWCA Fort Worth & Tarrant County.

“Maps are available at participating shops along with a brochure that outlines the nonprofits’ programs and services. All the shops will offer special discounts and bargains during the two-day event.”