Nonprofit Quarterly Newswire reports on a new study of online giving.
An excerpt.
“A study released on Tuesday shows that online giving is on the rise, increasing 14 percent last year, despite challenging economic conditions. Other findings from the annual Convio Online Marketing and Nonprofit Benchmark Index Study include: overall, some 69 percent of the 499 organizations surveyed reported an increase in online fundraising over the previous year, with the balance reporting a dip in giving. The jump was attributed to numbers of gifts, with 92 percent of respondents reporting an increase, while 43 percent saw the amount of their average gift climb over 2009.
“Smaller organizations—those with fewer than 10,000 email addresses on file—also seemed to do the best. Their online revenues increased by 26 percent and numbers of gifts were up 32 percent.”
About
- David H. Lukenbill
- I am a California native, married, we have one daughter and live close to the American River with two cats and all the wild critters we can feed. I am a management consultant to nonprofit organizations and have an Associates of Arts degree in Administration of Justice from Sacramento City College, a Bachelor of Science degree in Organizational Behavior from the University of San Francisco and a Master of Public Administration degree, also from the University of San Francisco.