A good article from Third Sector about it, and the strategic use of electronic resources is both crucial and within the budgets of even the smallest nonprofits.
An excerpt.
“As nonprofits look for new ways to raise money in the digital age, email fundraising is beginning to stand out as a compelling option. Many of the larger and nationally active nonprofits already use this approach to save money and reach broader constituencies. Can it work as well for small and mid-sized organizations?
“Non-profit organizations of all sizes increasingly use email to create contact points with constituents, and many have moved to online newsletters and e-blasts about events and new happenings as ways of keeping in touch. Email fundraising seems to be the logical extension of such communication, but many nonprofits are finding that last step difficult – even if they already have the tools in place.
“If you are already using email communication tools and are equipped to receive online donations through your website, email fundraising is an easy step forward. Taking the plunge into online fundraising can effectively complement your direct mail campaigns – all it takes is a little planning and the willingness to try. For a better sense of what’s involved, let’s look at two organizations and their first attempts at email fundraising.”
About
- David H. Lukenbill
- I am a California native, married, we have one daughter and live close to the American River with two cats and all the wild critters we can feed. I am a management consultant to nonprofit organizations and have an Associates of Arts degree in Administration of Justice from Sacramento City College, a Bachelor of Science degree in Organizational Behavior from the University of San Francisco and a Master of Public Administration degree, also from the University of San Francisco.