Remember the Mission

A foundational element of a successful nonprofit organization is to remember—and remain true to—the founding mission which inspired its creation.

If, for some reason, the organization chooses to change its mission, it must come from an extensive strategic process culminating in a new organizational presence, message, and vision congruent with the new mission.

This article from Peggy Noonan, reminds us of the importance of mission.

An excerpt.

“The accomplished and sophisticated attorney was asked what attitude he was bringing to the new year. "Stoicism and mindless optimism," he laughed, which sounded just about right. He meant it, he said, about the stoicism. He had immersed himself in that rough old philosophy after 9/11, and had come to adopt it as his own. But he meant it about the optimism, too: You never know, things get better, begin with good cheer, maintain your equilibrium, don't lose your peace.

“We're at the clean start of a new decade, and it wouldn't be bad if the national watchwords were repair, rebuild and return, with an eye toward what is now our central project, though we haven't fully noticed, and that is keeping our country together. So many forces exist to tear us apart. We have to do what we can to hold together in the long run.

“We have been through a hard 10 years. They were not, as some have argued, the worst ever, or even the worst of the past century. The '30s started with the Great Depression, featured the rise of Hitler and Stalin, and ended with World War II. That's a bad decade for you. In the '60s we saw our leaders assassinated, our great cities hit by riots, a war tear our country apart.

“But the 'OOs were hard, starting with a disputed presidential election, moving on to the shocked pain of 9/11, marked by an effort to absorb the fact that we had entered the age of terror, and ending with a historic, world-shaking economic crash.

“Maybe the most worrying trend the past 10 years can be found in this phrase: "They forgot the mission." So many great American institutions—institutions that every day help hold us together—acted as if they had forgotten their mission, forgotten what they were about, what their role and purpose was, what they existed to do. You, as you read, can probably think of an institution that has forgotten its reason for being. Maybe it's the one you're part of.

“We saw an example this week with the federal government, which whatever else it does has a few very essential missions to perform that only it can perform, such as maintaining the national defense. Our federal government now does 10 million things, many of them not so well. Its attention is scattered. It loses sight of the essentials, which is part of the reason underpants bombers wind up on airplanes.”