Social Media II

Following up on yesterday’s post, here is some specific info about why being on LinkedIn is a good idea.

An excerpt.

“1. LinkedIn is the world’s largest professional network with over 120 million members in over 200 countries and territories.

"While Facebook has 750,000 million users, many professionals prefer to use it exclusively for personal purposes. A recent study by Lab 42 showed that that 61% of people surveyed used LinkedIn for professional networking, compared to 22% for Facebook and 4% for Twitter.

“Professionals who are already using Twitter can set up their LinkedIn updates to appear in their Twitter feed and vice versa, so the two networks complement each other.

“As of July, 2011, Google + had already gained 20 million users, and it could become increasingly valuable over time. All the top social networks strive to add more features and gain new users, so there’s no guarantee that LinkedIn will be a useful network over the long term, but for now, it’s the best choice for most people who use social networking for professional purposes.

“2. LinkedIn helps professionals stay connected or to reconnect with people they already know, as well as get to know new people.

"It also provides opportunities for professionals to exchange knowledge and resources and be part of a broader network of people with similar interests.

“3. Nonprofits can create free “Company Pages” on LinkedIn to create visibility for their brand.

"The company pages also make it easier for non-profit organizations to promote their products and services, as well as get people to “follow” them and post:
 status updates
 job opportunities
 news mentions
 new hires
 tweets
 blog posts

“Over 101,000 organizations currently have a company page on LinkedIn.”