Building an Endowment

It is one of the most sustaining strategies that a nonprofit can take—a good article about endowments here—and different from fundraising, the subject of this article from Contributions Magazine.

An excerpt.

“When it comes to fundraising, many charitable, academic, and religious organizations are incredibly skilled. Some of these organizations have instant name recognition. They regularly receive media coverage. And they pull in hundreds of thousands of dollars from supporters in annual fundraising efforts.

“There’s no doubt that successful fundraising is an acquired skill. It does not happen by chance. It’s the reason why organizations compete so intensely to hire persons with outstanding fundraising skills and a successful track record.

“Given that, it is somewhat baffling why so many of the organizations that are most successful in fundraising struggle when it comes to building an endowment. Other non-profits, meanwhile, seem to have struck a balance, building both highly effective fundraising efforts and endowments that rival the budgets of emerging nations. Why is that?

“It is important to recognize that there is an inherent conflict between annual fundraising objectives and building an endowment. On the fundraising side, all organizations have to balance their budgets. Virtually all strive to grow the services they offer and the number of people they serve. Senior executives of these organizations often have bonuses tied to annual fundraising objectives. Boards of directors and trustees want to accomplish certain goals and have an obligation to their donors and constituents to do so.

“Now add to this the fact that there are various non-profit certifications and standards, all of which tend to focus on annual fundraising, capital campaigns, board participation, and donor designations. An organization’s by-laws may even establish funding expectations.

“All of these annual organizational goals conflict with building endowments. Endowments represent a long-term commitment for an organization. Endowments take time to build with donations and earnings. And bottom line, executives, board members, supporters, donors, and other constituents tend to be impatient. They want to see tangible results NOW.

“Even in cases in which a non-profit has managed to build a substantial endowment, it’s often tempting to use endowment income or principal to meet current operating needs. Doing so, however, clearly inhibits growth and delays the endowment from providing its ultimate goals.”