Friday, March 25, 2011

Art & Philanthropy

Using art to further causes nonprofits advocate for to encourage philanthropy is a powerful resource and this article from the Wall Street Journal, focusing on its use with environmental efforts, reveal the application’s effectiveness.

An excerpt.

“Effective activism is an art form, some say. With Clean Air Network, the Hong Kong environmental group, advocacy is art.

“If you’ve walked through the IFC mall’s atrium this week, you’ve probably seen the art exhibition by the nonprofit group, which is dedicated to raising awareness about pollution in Hong Kong. The show runs there through Sunday, and then moves to Hong Kong’s convention center on April 1 as part of the preview of Sotheby’s spring sale there.

“The auction house will sell the works on April 4 to raise money for the Clean Air Network.

“Art is a popular and approachable means of reaching a broader swath of the public,” says Joanne Ooi, the group’s chief executive.”