A brief post from Fast Company on five simple ways that organizations can respond to donors.
An excerpt.
“Hopefully, many of you do or will contribute generously to causes that you care about, and even step up to join nonprofit boards and help to fundraise. Fundraising is an exciting and very concrete way to build support for a mission that you are really passionate about.
“For those of you who get involved in fundraising on a nonprofit board, be alert to how the organization treats its donors. It can make all the difference in whether or not your donors are enthusiastic repeaters, or drift away. I continue to be surprised that there are still too many nonprofits that scare away donors by neglecting to:
1. Say thank you in thoughtful ways (or even at all!)
2. Provide opportunities for donors to make site visits to see programs "in action"
3. Provide straightforward information about how funds are used to achieve meaningful results
4. Involve donors in service activities if they are interested
5. Recognize donors at events, on the organization's website, and in the annual report.”
About
- David H. Lukenbill
- I am a California native, married, we have one daughter and live close to the American River with two cats and all the wild critters we can feed. I am a management consultant to nonprofit organizations and have an Associates of Arts degree in Administration of Justice from Sacramento City College, a Bachelor of Science degree in Organizational Behavior from the University of San Francisco and a Master of Public Administration degree, also from the University of San Francisco.