Every organization needs to have a blog, even if the minimal one post a day with no comments format I use, as it provides the electronic office for busy people to acquaint themselves with your organizational mission, current issues, and organizational views.
This article from Guidestar encourages blogging with some good facts about it and reasons to do it.
An excerpt.
“Blogging statistics are staggering.
“A September 2010 study from eMarketer on the continued rise of blogging says the medium will continue to grow in popularity as more users turn to blogs to produce and consume content. According to the same study, by 2014, blog readership will rise to more than 150 million Americans, or 60 percent of the Internet population in the United States. June 2010 figures from WordPress (which powers many of the blogs you read) cite 11.4 million blogs hosted on their platform, with WordPress.com users publishing about 350,000 new posts on an average day (and their readers, in turn, leaving 400,000 new comments every day).
“With all that conversation, discussion, opinion, interjection, and objection, it's easy see why some communicators consider blogging to be a daunting task. But the blogosphere is calling you, beckoning input and insight from you and your organization. And while it is something that requires dedication and commitment, it is a necessary communications tool in today's social media environment.”
About
- David H. Lukenbill
- I am a California native, married, we have one daughter and live close to the American River with two cats and all the wild critters we can feed. I am a management consultant to nonprofit organizations and have an Associates of Arts degree in Administration of Justice from Sacramento City College, a Bachelor of Science degree in Organizational Behavior from the University of San Francisco and a Master of Public Administration degree, also from the University of San Francisco.