Tuesday, April 20, 2010

Fundraising & Volunteers

An excellent post by Penelope Burk—author of the great book, Donor Centered Fundraising: How to hold on to your donors and raise more money—on her blog.

An excerpt.

“Do Volunteers Know What Their Role Is In Fundraising?

“I am convinced they do not.

“I am also convinced that this is not deliberate avoidance of responsibility but genuine confusion over who is best positioned to do what.

“This is the second of a two-part blog on the discrete fundraising responsibilities of professional staff and leadership volunteers. Previously I reported findings that showed fundraisers believed they, not their leadership volunteers, were responsible for almost every fundraising task. However, they also strongly suggested that leadership volunteers would actually be more effective in some functions.

“What Volunteers Feel Are Their Responsibilities in Fundraising

“The following tables show the views of 854 American and 217 Canadian leadership volunteers. Qualified respondents were serving on Boards of Directors of not-for-profit organizations that employ professional fundraising staff and which do not have a separate Foundation Board for fundraising purposes.”